III Congrés Internacional sobre Turisme Asiàtic

Presentation

The International Congress on Asian Tourism holds its third edition under the title: Asia, the Great Outbound Market and New Technologies as Promotion and Loyalty Building Tools. The congress, which is structured in five roundtables, two plenary sessions and an opening lecture, will analyze the current situation and future perspectives of Asian markets as a tourist outbound and how new information and communication technologies must be used in order to attract Asian tourism.

With the purpose to identify measures that the Spanish tourist sector must adopt as a receiving market, key issues will be approached such as the positioning of our destinations in Asian markets, connectivity with Asia, Asian customer service or the purchasing power of Asian tourists, among others.

The III International Congress on Asian Tourism will include the participation of thirty experts, mostly from the region of Asia and the Pacific, as well as local authorities, organizing institutions and associations linked to the sector. The programme is addressed to the hotel and catering industry, tour operators, representatives of airlines, people in charge of tourism and cultural promotion of the public and private sectors and to all those economic actors interested in Asia as a tourist outbound market.