III Congrés Internacional sobre Turisme Asiàtic

III Congrés Internacional sobre Turisme Asiàtic

“Àsia, el gran mercat emissor i les noves tecnologies com a eines de promoció i fidelització”

Saló Internacional del Turisme a Catalunya
19 i 20 d’abril del 2013. Recinte de Montjuïc de Fira de Barcelona

Program

Friday, 19th of April 2013

10.00am

Registration

10.30am – 11.15am

Opening Session

Raimon Martinez, President, Saló Internacional de Turisme a Catalunya
Ramón Mª Moreno, General Director, Casa Asia
Elisa Sainz, Deputy Director of Planning and Coordination of OET, Turespaña
Jordi Martí, Councillor of Presidency and Territory, Barcelona City Council

Keynote Addres by:
Taleb Rifai, World Trade Organisation
Closing Remarks by:
Felip Puig, Minister of Enterprise and Labour, Government of Catalonia
11.15am – 12.30pm

Roundtable: “Current Situation of Asian Tourism as an Outbound Market”

Beatriz Marco, Director, Spain Tourism Office in Japan, Turespaña
Antonio Li, Director, Tourism Promotion Centre, Agència Catalana de Turisme
Ángela Castaño, Director, Spain Tourism Office in Southeast Asia, Australia and New Zealand, Turespaña
Arturo Ortiz, Director, Spain Tourism Office in India, Turespaña

Moderated by:
Pere Durán, General Director, Turisme de Barcelona
12.30pm – 1.00pm

Coffee Break

1.00pm – 2.15pm

Roundtable: “The Potential of Asian Tourism”

David Miró, Director, Tourism Promotion Centre in Southeast Asia, Agència Catalana de Turisme
Rajeev Wagle, Director, Kuoni Travel Group India
Liu Wuxiong, Vice-President, China International Travel Service

Moderated by:
Xavier Espasa, Director, Catalan Tourism Agency
2.15pm

Buffet Networking Lunch

4.15pm – 5.30pm

Roundtable: “Air and Sea Connectivity with Asia”

Ignacio Biosca, Division of Relations of Airlines and Airport Marketing, AENA airports
Jaume Adrover, Director, GPA Airports Driving Business
Miquel Alimbau, Regional Marketing and Sales Manager, Turkish Airlines Barcelona
Santiago Garcia-Milá, Deputy General Manager of Strategy and Trade, Port of Barcelona

Moderated by:
Aintzane Gastesi, journalist, La Vanguardia
5.30pm – 7.00pm

Plenary Session: “The Importance of Asia for the Spanish Tourist Sector”

Presentation by:
Josep LLuís Bonet, president, Fira de Barcelona
Ramón Mª Moreno, General Director, Casa Asia

Keynote Address by:
José Manuel Soria, Minister of Industry, Energy and Tourism, Government of Spain

Debate: “Key Aspects to attract Asian Tourists”

Luis del Olmo, Executive Vice President of Marketing, Meliá Hotels International
Michael Goldenberg, Managing Director, Value Retail Management Spain
George Cao, Managing Director, Dragon Trail Interactive
Mar de Miguel, General Manager, Madrid Visitors & Convention Bureau

Moderated by:
Josep Piqué, President, Vueling

Saturday, 20th of April 2013

10.30am – 11.30am

Roundtable: “ICT as Promotion and Loyalty Building Tools”

Javier Blanco, Adviser, World Tourism Organisation, Former Director of Affiliate Members of WTO
George Cao, Managing Director, Dragon Trail Interactive
Koji Tsurumoto, Senior Consultant, Japan Tourism Marketing
Kalyan Karmakar, Journalist and Blogger

Moderated by:
Carlos Romero, R+D+I director, SEGITTUR
11.45am – 12.15am

Coffee Break

12.15am – 1.15pm

Roundtable: “Attention and Hospitality Protocol”

Kurt Grötsch, CEO, Chinese Friendly International, Dean of Cátedra China
Amadeo Jensana, Director of the Economic and Business Department, Casa Asia
Alfredo Aznar, Director, Hotel Meliá Barcelona

Moderated by:
Zaida Rodrigo, postgraduate and research Coordinator, TSI-Turismo Sant Ignasi, University Ramon LLull.
1.15pm – 2.15pm

Roundtable: “Purchasing Power of Asian Tourists”

Irene Mia, Regional Director, The Economist Intelligence Unit
Frank Go, Professor of Tourism Management, Rotterdam School of Management, Erasmus University
Laura Chavarria, Responsible for Tourism, La Roca Village

Moderated by:
Elisenda Farràs, Director, Espai Estudiant Empresa-E3, CETT-UB
2.15pm - 2.30pm

Closing

Raimon Martinez, President, Saló Internacional de Turisme a Catalunya

 

* To be confirmed